Fortis Marine – Privacy Policy

UK GDPR & EU GDPR Compliant
Last updated: 17/03/2026

Fortis Marine (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you interact with our website, make an enquiry, or engage with our services.

We comply with both the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR). This policy applies to all visitors, regardless of location.

1. Who We Are

Fortis Marine is a trading division of X‑Yachts (GB) Ltd, operating in both the United Kingdom and the European Union.

X‑Yachts (GB) Ltd
Company Number: 04738623

Fortis Marine – United Kingdom (Main Office)
2 Huntsman Road
Hamble Point Marina
Southampton
Hampshire
SO31 4NB
United Kingdom
Phone: +44 (0)23 8045 5767
Email: info@fortismarine.net

Fortis Marine – Ireland, EU
East Point Business Park
Fairview
Dublin 3
Ireland, EU
Phone: +353 (0)1855 8077
Email: info@fortismarine.net

Fortis Marine maintains an operational presence within the European Union through our office in Dublin. This office serves as our EU presence for GDPR purposes, meaning we do not require an EU Representative under Article 27.

X‑Yachts (GB) Ltd acts as the Data Controller for the personal data collected through our website and communications.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly:
• Name
• Email address
• Phone number
• Enquiry details
• Preferences or interests (including yacht models, services, and topics you request information about)

Information collected automatically:
• IP address
• Browser type and device information
• Pages visited and time spent on the site
• Cookies and tracking data (see our Cookie Policy)

Information from third‑party tools (if used):
We may receive information from trusted third‑party services that support our website, analytics, marketing, and communications. These may include, for example:
• Analytics platforms (e.g., Google Analytics)
• CRM or marketing automation tools (e.g., Zoho)
• Advertising and tracking platforms (e.g., Meta Pixel, Google Ads)
• Embedded content providers (e.g., YouTube, Vimeo)

3. Legal Bases for Processing

We process your personal data under the following lawful bases:

• Consent – for marketing communications, cookies, and analytics
• Contract – when responding to enquiries or preparing to provide services
• Legitimate Interests – improving our website, managing long sales cycles, preventing misuse, ensuring security, and providing relevant content
• Legal Obligation – for accounting, tax, and regulatory requirements

4. How We Use Your Personal Data

We use your information to:

• Respond to enquiries and provide customer support
• Send information about yachts, services, or events you request
• Provide content tailored to your interests, including instructional, educational, or informational videos related to boating, yacht ownership, maintenance, or products you have shown interest in
• Understand your topical interests so we can send relevant updates, guides, and resources
• Manage long‑term sales discussions and follow‑ups
• Improve our website and user experience
• Analyse site performance and visitor behaviour
• Manage marketing communications (only with your consent)
• Maintain security and prevent misuse of our website

We do not sell your personal data.

5. Marketing Communications

If you opt in, we may send you:

• Yacht listings
• Event invitations
• Company updates
• Instructional or educational videos
• Maintenance guides or ownership resources
• Other content based on your stated interests

You can withdraw consent at any time by clicking “unsubscribe” or contacting us directly.

6. Sharing Your Information

We may share your data with trusted service providers who support our operations, such as:

• Website hosting providers
• CRM or marketing automation platforms
• Analytics and performance tools
• Email communication platforms

These providers act as Data Processors and must follow our instructions.

International Transfers

If your data is transferred outside the UK or EU, we ensure appropriate safeguards, such as:
• Standard Contractual Clauses (SCCs)
• UK International Data Transfer Addendum
• Adequacy decisions

7. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected.

Due to the nature of high‑value yacht purchases, sales cycles can extend over several years. For this reason:

• Enquiry and sales‑related data is retained for the duration of the sales cycle, which can extend up to 5 years.
• Contractual and financial records are retained for 7 years to comply with legal, tax, and regulatory obligations.
• Marketing data is retained until you withdraw your consent.
• Website analytics data is retained according to the default settings of the tools we use (typically 14–26 months), unless consent is withdrawn earlier.

When data is no longer required, it is securely deleted, anonymised, or archived in accordance with our internal retention schedule.

8. Your Rights Under UK & EU GDPR

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to processing
• Withdraw consent
• Request data portability
• Lodge a complaint with the ICO (UK residents) or your local EU Data Protection Authority (EU residents)

To exercise any of these rights, contact: info@fortismarine.net

9. Security Measures

We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, theft, alteration, or misuse. These measures include secure hosting, access controls, encryption, and regular system monitoring.

10. Links to External Websites

Our website may contain links to third‑party sites. We are not responsible for their privacy practices and encourage you to review their policies.

11. Children’s Privacy

Our website is not intended for children under 16, and we do not knowingly collect their data.

12. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.

13. Contact Us

For questions about this Privacy Policy or how we handle your data, please contact:

Fortis Marine
info@fortismarine.net
United Kingdom: +44 (0)23 8045 5767
Ireland (EU): +353 (0)1855 8077